As if a $199 Kindle Fire wasn't enough, Amazon's also launching a Kindle e-reader that'll dip below triple-digits for the first time. You heard right -- a $79 Kindle. According to Bloomberg Businessweek, the company's Kindle line will "start" at the aforesaid price as of today, a marked drop from the $114 being charged for its lowest end unit earlier in the week. If anything, that's a huge blow for Barnes & Noble, and we're surmising that a reactionary drop will be coming soon in the Nook family if it hopes to keep pace. We've also learned that this guy has ads built right in -- not a shocker given the price, but notable for those who aren't keen on buying a device that continually serves up commercials to justify the lower up-front tally.
Keep up with the unveiling at our liveblog of the Amazon event.
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Amazon reveals $79 Kindle, ships today! originally appeared on Engadget on Wed, 28 Sep 2011 10:01:00 EDT. Please see our terms for use of feeds.
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