Former Victoria’s Secret model and America’s Next Top Model host Tyra Banks is hosting a Google+ Hangout Wednesday to promote her new book, Modelland.
Beginning at 8 p.m. ET, Banks will be joined by two “superfans” in the Hangout: Emily Doherty, who tweets from @TyrasFanForever, and Sharontina Brightman, a.k.a. @TyrasLilSis. Banks’s digital director will moderate a live video discussion on the book, bullying and definitions of beauty.
Viewers are invited to leave questions on Modelland‘s Google+ page and on Twitter using the hashtag TyrasHangout. A few will be selected to join the Hangout discussion.
Google+ has proved a good promotional tool as of late. Broadcasters, journalists and even the Dalai Lama are taking advantage of the platform’s novelty and group participation functions to draw awareness to their work.
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