This is guest post by Ian Hogarth, co-founder of Songkick, relates how 45 startups in London’s East End got tired of being over-shadowed by the financial sector in London and created their own event to lure wanna-be startupers.
Sunday 15th May was a significant event for the London start-up community. 45 start-ups from across London gathered in one room with a single purpose � preventing banks and consultancies hiring the best UK engineering and computer science talent.
In the Bay Area the biggest recruitment challenge start-ups face is how to stand out from the crowd, with so many start-ups and a hiring boom. In London the start-up ecosystem has a different problem � developers aren't aware start-ups exist. Most UK graduates in computer science assess their options via the 'Milkround', a giant careers fair held every year on university campuses across the UK. Banks, consultancies, Google, Microsoft and others spend tens of millions advertising to graduates and without the density of Silicon Valley, smaller start-ups are drowned out.
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