We’re hearing from multiple sources that Twitter is in talks to acquire Y Combinator-backed key word bidding platform�AdGrok,�in a deal that is less than $10 million. It’s still unclear where exactly they are in the closing process or whether this is a tech acquisition or an acqui-hire.
AdGrok itself automates the process of bidding on contextual keywords on Google AdWords; Perhaps Twitter could find some use in this for its own Promoted Trends/Tweets?
Twitter seems to be in acquisition mode, most recently dropping $40 million on pro-client Tweetdeck.
Fun fact about this particular grab:�The last person Twitter corporate development executive Jessica Verrilli followed on Twitter was AdGrok co-founder Argyris Zymnis. Co-founder�Antonio Garcia-Martinez has yet to return my calls.
No comments:
Post a Comment