Friday, July 1, 2011

LinkedIn Cuts Off API Access To BranchOut, Monster's BeKnown And Others For TOS Violations

Exclusive: Professional social network LinkedIn has shut down API access to a number of developers for terms of service violations, according to the company. The six developers whose access to LinkedIn’s API include Facebook-focused professional network BranchOut, Monster’s social recruiting app Beknown, brand management app Visible.me, resume service Daxtra, professional reputation manager Mixtent and CRM-Gadget.


The shut down of access for BranchOut and Monster’s similar (and recently launched) app BeKnown are particularly surprising. According to LinkedIn, BranchOut, which has been compared to a LinkedIn for Facebook, violated the network’s API TOS with its plans for a premium enterprise recruiting search tool. Charging fees for access to LinkedIn’s content, is a no-no, says the network.


LinkedIn says that it cut off access to its API for BeKnown because the app was using the LinkedIn APIs to send messages to promote BeKnown (and thus profit from the API). LinkedIn is also concerned that BeKnown will be charging for enterprise services related to the API, similar to BranchOut. Mixtent and Visible.me were also shut down for the same reasons. And CRM-Gadget and Daxtra were both shut down for storing LinkedIn member data.


In the case of BranchOut and BeKnown, it’s hard not to think of the whole Twitter-UberMedia debacle, in which Twitter shut down API access to UberMedia for TOS violations, including trademarks, privacy and monetization violations. UberMedia is a direct competitor to Twitter, with it army of third-party clients.


Likewise, BranchOut (and now BeKnown) are competitors to LinkedIn in some ways. BranchOut, which is backed by Accel, Norwest, Floodgate, and Redpoint, allows you to network and find jobs through your friends on Facebook. The company also allows you to import skills, education, and job history from LinkedIn as well. And the company is allowing brands and organizations to post jobs to users. The startup has been growing in a territory that LinkedIn has not yet invaded�Facebook.


LinkedIn, which has 20,000 developers using its APIs, has been on fairly good terms with its developers minus a few stumbles. In January, LinkedIn shut down access to CubeDuel, a service that mixes the best (or worst) of Hot or Not with the professional social network. Apparently CubeDuel exceeded LinkedIn's API limits, but it was actually the startup’s fault.


LinkedIn says it is open to reinstating its APIs to these developers and startups if they comply with the network’s TOS. LinkedIn has partnership deals with some developers where startups pay fees for the API (which they can monetize off of).


But LinkedIn could probably learn a thing or two from Twitter’s tenuous situation with its developers, and should definitely navigate these waters very carefully.


We’ve contacted BranchOut for comment and will update when we hear back.









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