Damien Hirst is one savvy businessman. His publishing company Other Criteria, devoted to producing affordable limited editions and multiples, announced earlier this week that its Hinde Street store in London would sell a selection of skateboard decks he designed. This isn't the first time the decks, based on Hirst's famous Spin and Spot paintings, have been sold: the 200 on sale in July come from a series Hirst originally designed in 2009 for the skateboard specialist and fashion company Supreme. The difference between the 2009 decks and the 2011 ones? None, except that now they're being sold directly through Hirst's own publishing company for a whole lot more money.
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