Groupon this morning announced that it re-branded its India business from SoSasta.com (which it acquired earlier this year) to … not Groupon India but Crazeal.com.
(It probably has something to do with the fact that Groupon.in was squatted by some Indian company.)
Currently in beta, Crazeal.com will roll out in and partner with local merchants in 11 cities (Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur and Pune).
Groupon has named Ankur Warikoo as CEO of Crazeal.com; he will be responsible for growing the business in India. An alumnus of the Indian School of Business, Ankur co-founded Accentium Web and served as an Entrepreneur-in-Residence at Rocket Internet (the early investor in CityDeal, which was acquired by Groupon in May 2010).
Crazeal has also appointed Bharath Devanathan (previously at Yahoo and Booz & Company) as COO and Sachin Kapur (formerly at BigRock and InfoEdge India) as Head of Marketing.
Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere.
Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...
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