Apprupt, which operates a performance network for mobile in-content ads, this morning announced that it has raised more funding from existing backers T-Venture (a subsidiary of Deutsche Telekom), Neuhaus Partners and KfW. The size of the financing round was not disclosed, although the company says it involves a “seven-digit Euro investment”.
The new funding will be used to increase the startup’s headcount in sales, international expansion and to invest in its mobile advertising technology.
apprupt is the first premium performance network for mobile in-content ads. Through our extensive network of premium publishers, apprupt provides advertising companies with specifically targeted solutions for context-driven mobile advertising and lead generation.
With its Contvertising format, apprupt enables publishers such as the Financial Times Germany, stern.de, WEB.DE Mobile, n-tv and Men's Health to offer their own users relevant and topical apps and products and thereby monetize mobile traffic in a context-driven manner.
apprupt is internationally represented with offices in Hamburg,...
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