As a Steve Jobs watcher, Alan Deutschman has been at it longer than almost anyone. He is the author of the 2000 biography�The Second Coming of Steve Jobs, the�e-essay�How Steve Jobs Changed Our World�and is currently working on a book entitled�Why Steve Jobs Matters�which will be published by St. Martins Press next year.
So why does Steve Jobs matter? According to Deutschman, who I interviewed over Skype, Jobs matters because he transformed the CEO into a rock star. Just as John Lennon was a hero for the flower power generation of the 60's, Deutschman explained, so Steve Jobs is the "patron saint" of the "creative class" � people who have a great passion for their work and look for fulfillment in their working lives. So, for Deutschman, Jobs' greatest legacy is a social and cultural one. He transformed the conformist world of business into a revolutionary force for massive social and cultural change.
This is the second part of a two part interview with Deutschman.�Yesterday, he told me "How Steve Jobs Changed Our World".
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Alan Deutschman is one of America’s leading writers on change and innovation. His groundbreaking book, “Change or Die: The Three Keys to Change at Work and in Life,” debunks our myths about this crucial topic and reveals the surprising truths about what actually inspires and motivates real change.
Alan Deutschman author of, Walk the Walk: The #1 Rule for Real Leaders, worked for 22 years as a journalist in Silicon Valley. Correspondent for Fortune, a senior writer at Fast Company,...
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Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham's Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur, Andrew founded Audiocafe.com in 1995 and built it into a popular first generation Internet music company. He is currently the...
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