The Economist is having a very good year so far: Not only has the publication reached a significant digital milestone, having sold more than 100,000 digital-only subscriptions to date, but print circulation is also up 3% to nearly 1.5 million copies for the first half of the year.
Profits have risen accordingly. Operating profit rose �26.2 million on revenue of �164.3 million for the first half of 2011, up 6% from the first half of 2010.
In addition to doubling sales of digital-only subscriptions, which cost $185 per year, some 300,000 print subscribers are also now reading the digital edition each week. The Economist also increased web traffic to 7 million unique visitors per month, up nearly 50% from last year.
“Our results show that we are gaining from the growth in 'lean-back' reading on tablets and e-readers, which seems to play to our strengths,” Editor in Chief John Micklethwait said in a statement. He also attributed the newsweekly’s success to globalization and the spread of English.
The Economist isn’t the only magazine whose print and digital operations are dually benefiting from a strong digital focus. Both print and digital ad revenues were up in The Atlantic‘s third quarter, which the publication attributes in large part to its “digital-first” strategy.
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